Events
Marcus Barber invited to attend World Water Week in Stockholm 2007
Friday 11 May 2007
Futurist Marcus Barber has been invited to present at the Stockholm International Water Institute's prestigious World Water Week conference to be held in Stockholm later this year. His abstract submission 'Life versus Lifestyle: the emerging clash between consumer demands and water availability' forms part of the key workshop item of 'Managing Future Consumer Demands' which will attempt to consider the multitude of approaches and factors that will influence fresh water availability around the globe. The full abstract is availble below. To request a copy of the full paper, please contact us
Title of Paper:
‘Life versus Lifestyle: the emerging clash between consumer demands and water availability’
Key Words: Consumers; Commercial Impacts; Globals; Lifestyles; Values
Abstract
For arguably the first time in the history of humankind, the developed world is facing similar water access problems to those of their less developed counterparts.
The author asserts that as water is relied upon in every stage of production, all trade exchanges are simply examples of shifting water in its various end states. This understanding creates a paradigmatic shift in thinking for consumers of tomorrow who will increasingly rely upon ‘water used in production’ as an influencing factor when considering which products to buy.
In this piece we use two new concepts to change our paradigm on water access and use: the “Global Currency Map”(GCM) that assesses the types of challenges faced around the world and the different societal approaches to dealing with the crisis of water access; and a universal currency unit called “Globals” - the equivalent of 1 litre of fresh water.
By using Globals as a currency unit, consumers are made aware of the true costs associated with creating products and services and will begin to make more critical choices about the types of products they buy and influence their understanding about appropriate uses of water. This awareness will lead to a massive increase in pressure on companies whose high water use is deemed unacceptable give the consumers’ values. The author envisages a consumer based water usage guide that will enable the same product type from different manufacturers to be compared for water consumption.
The GCM also shines a spotlight on the topographical, geographical and societal biases that influence the amount and quality of available water. In this light we understand that countries that have an abundance of Globals to ‘spend’ tend to be more materialistic while those that have few typically face survival issues. The emerging consumer issue around the world can now be summed up as a choice between “Life versus Lifestyle”.Keep informed - Sign up
Events
Monday 2 April 2012
We recently held a Strategic Planning session just out of Christchurch in Lansdowne in New Zealand on the 31st of March. Many of us had a chance to spend some time in Christchurch and look at the sad state of the city only a year on from the devastating earthquake. There's still much to do and both civil and strategic planning is high on the agenda of businesses across the region.
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Monday 30 January 2012
I've had a good opportunity to study all sorts of organisations up close and personal so take this as one person's informed view as to the barriers to getting change to happen and to stick. There's lots of talk about internal competencies, about getting people on board, about clear direction and good communication of what is planned. But in the end my experience working across industry sectors leads me to pick one, above all other barriers to change - permission.
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Thursday 19 January 2012
Founder of The Australian Strategic Planning Institute and Director of Looking Up Feeling Good, Marcus Barber has written an article highlighting the commonalities across doing well and doing poorly organisations which you can download for free via this link:
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