Events
The Emergence of 'Enoughness'
Wednesday 14 February 2007
I mentioned this concept a couple of years ago and now I am beginning to see a major shift in customer sentiment. This is, I believe, the start of a significantly different time for businesses in dealing with their customers as a result of a whole series of smaller issues coming together. Enoughness appears to be emerging as a result of what I refer to as a 'Cascading Discontinuity Set' - the small and seemingly unconnected elements merging into a major shift in customer behaviour. Enoughness will fundamentally change the consumption driven business models now in play and there will be winners and losers on all sides and this isn't just a theoretical futuristic assessment - it is a very real phenomena
At some point, many people ask themselves 'how much is enough'? This seemingly innocuous question suggests profound implications for the way the western world operates and as a Futurist I am becoming aware of what those implications might be. Enoughness is NOT the same as Altruism. I define altruism as the giving away of something you have. Philanthropy is, by and large, an altruistic act, and is by and large one that is the domain of wealthy individuals.
For the average person, making a donation to a worthy cause is fine but Philanthropy is not an option. But 'Enoughness' is. Enoughness is an emerging attitude that sees people choose NOT to buy into the 'buying' paradigm. In particular it overturns the 'upgrade' and 'replacement' model of consumer behaviour, a model that stock markets around the world rely on. A model that share prices, and CEO salaries, rely on. A model that may no longer hold sway as it once did, should this 'enoughness' paradigm take hold in the way that signs suggest it is starting to.
I'd be happy to chat with you about some of those signs and the implications for consumer behaviour. Feel free to call Marcus Barber at Looking Up Feeling Good pty Ltd or email him at answers@lufg.com.au
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Events
Monday 2 April 2012
We recently held a Strategic Planning session just out of Christchurch in Lansdowne in New Zealand on the 31st of March. Many of us had a chance to spend some time in Christchurch and look at the sad state of the city only a year on from the devastating earthquake. There's still much to do and both civil and strategic planning is high on the agenda of businesses across the region.
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Monday 30 January 2012
I've had a good opportunity to study all sorts of organisations up close and personal so take this as one person's informed view as to the barriers to getting change to happen and to stick. There's lots of talk about internal competencies, about getting people on board, about clear direction and good communication of what is planned. But in the end my experience working across industry sectors leads me to pick one, above all other barriers to change - permission.
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Thursday 19 January 2012
Founder of The Australian Strategic Planning Institute and Director of Looking Up Feeling Good, Marcus Barber has written an article highlighting the commonalities across doing well and doing poorly organisations which you can download for free via this link:
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